Create All the Marketing Content You Need to

Build the Business of Your Dreams

Create All the Marketing Content You Need to

Build the Business of Your Dreams

by invitation only

You stifle a yawn, covering it with the patented therapist head nod that simultaneously conveys compassion and curiosity. You check the clock, before gently stating:

“And that’s all the time we have for today.”

The session concludes–the client puffy-eyed and grateful, armed with a CBT strategy that you forgot you knew.

A quick pee, a scroll through TikTok (that you swear you will NEVER use to market your practice, even if Fritz Perls himself told you it was a viable and ethical strategy), and you briefly reflect on how you’ll summarize the past clinical hour...

Not included in your clinically astute and succinct note?

How fucking bored you were in that session.

Oh wait–my bad.

We’re supposed to keep that thought unspoken (nevermind written here for everyone and sundry to read).

And let’s not get it twisted–you care deeply about the clients you work with. This isn’t about them.

It's just...

I forgot that we’re pretending you love the practice you built.

You know the one that

... you brandish like hard-earned credentials

... supposedly pays the bills, even while your retirement goes unfunded

... you had hoped would satisfy that unscratchable clinical yen

You know the one that

... you brandish like hard-earned credentials

... supposedly pays the bills, even while your retirement goes unfunded

... you had hoped would satisfy that unscratchable clinical yen

You built a dream practice…

…of someone else’s dreams.

You built a dream practice…

…of someone else’s dreams.

It’s hard to say whose dreams exactly, maybe it’s…

Your grad school professor...

... who emphasized the ethics of being open to working with anyone, working to meet the client where they were even if that meant offering 9 PM sessions on Friday nights.

Your FIRST SUPERVISOR...

... who preached the virtues of getting paneled to fill a practice, or failing that to keep your fee low, so you could remain ‘accessible’ to those who need you most.

Your therapist...

... who dismisses ‘marketing online’ as something only the unseasoned do, remarking a couple coffee dates filled his practice twenty years ago–you just need to put yourself out there, and clients will come.

It’s hard to say whose dreams exactly, maybe it’s…

Your grad school professor...

... who emphasized the ethics of being open to working with anyone, working to meet the client where they were even if that meant offering 9 PM sessions on Friday nights.

Your FIRST SUPERVISOR...

... who preached the virtues of getting paneled to fill a practice, or failing that to keep your fee low, so you could remain ‘accessible’ to those who need you most.

Your therapist...

... who dismisses ‘marketing online’ as something only the unseasoned do, remarking a couple coffee dates filled his practice twenty years ago–you just need to put yourself out there, and clients will come.

You learned to silence your gut in favor of listening to the experts long ago.

The only place your voice seems to show up sure and strong?

In session.

Every once and a while there is that moment where your gut takes over and you just say what needs to be said.

Whether it’s pinpointing a family dynamic, amplifying a feeling that does its damnedest to stay hidden, or saying what, up until now, has been unspeakable.

Attuning to the individual and giving words to the ineffable…

That shit is why you do this work.

You love hanging out in the depths.

So why the hell have you been playing in the shallow end with your marketing?

You know what?

You can be damn good at marketing without selling out your depth.

You know what?

You can be damn good at marketing without selling out your depth.

You know what?

Get Ready to Dive Deep...

Transform your clinical insight into marketing content so you can build the business of your dreams.

Attunement Distilled is a 12 month copywriting residency that taps into your soulful insight, so you can clearly tell the story that your right fit client needs to hear and use effective strategy to build the business (and life) of your dreams.

Connect with like-minded healers who get you–how the work you do is more an art than science–and who will have your back as you…

Dive into the ways you invalidate your strengths, dismiss your desires, and silence your voice, and how dismantling your defenses allows you to…

Discover that copywriting is the marketing equivalent of the consult room–offering a frame for how to make marketing work for you, while also providing a safe space to…

Say the hard and necessary things to those clients you most long to work with, even when it requires that you…

Transform your discomfort in being seen into the courage to step out and share the stories that change the world, by connecting with one person at a time.

Connect with like-minded healers who get you–how the work you do is more an art than science–and who will have your back as you…

Diving into the ways you invalidate your strengths, dismiss your desires, and silence your voice, and how dismantling your defenses allows you to…

Discover that copywriting is the marketing equivalent of the consult room–offering a frame for how to make marketing work for you, while also providing a safe space to…

Say the hard and necessary things to those clients you most long to work with, even when it requires that you…

Transform your discomfort in being seen into the courage to step out and share the stories that change the world, by connecting with one person at a time.

In order to move from scared silence to attuned and authentic messaging requires...

01 A Course

that serves as a framework to hold you as you unpack your defenses, write captivating copy, and amplify your impact.

02 A Consultant

who gets the deep work you do and shows you how to translate your clinical insight into marketing genius without losing your soul in the process.

03 A Community

that challenges and encourages you to do work that represents who you are, not who you pretend to be, even when it scares the shit out of you.

Get Ready to Dive Deep into...

The 3 fields of Attunement Distilled

So often, we want to just jump right into the doing, without examining what the potential barriers we carry inside. Marketing–like therapy–is a profoundly vulnerable endeavor.

Before you can endeavor to create your marketing materials, you have to feel safe and ground in your wisdom.

01 | In the course…

You’ll examine the ways you resist your inevitable growth and be challenged to cultivate your desires and to claim your authentic voice, once you do…

02 | with jenn…

You’ll dive deep during your one-to-one Soul & Strategy session, examining what your intuition needs to reveal so you know what your next strategic steps need to be, while all along the way…

03 | Within the community…

You’ll connect with your peers in our online platform (Mighty Networks), discovering a community that celebrates all parts of you–the deeply inquisitive clinician, the ambitious and committed entrepreneur, and the uncertain, hopeful human.

Deepening the connection to your desires, your voice, and your community, frees you up to dive deep into…

01 | In the course…

You’ll examine the ways you resist your inevitable growth and be challenged to cultivate your desires and to claim your authentic voice, once you do…

02 | with jenn…

You’ll dive deep during your one-to-one Soul & Strategy session, examining what your intuition needs to reveal so you know what your next strategic steps need to be, while all along the way…

03 | Within the community…

You’ll connect with your peers in our online platform (Mighty Networks), discovering a community that celebrates all parts of you–the deeply inquisitive clinician, the ambitious and committed entrepreneur, and the uncertain, hopeful human.

Deepening the connection to your desires, your voice, and your community, frees you up to dive deep into…

Now, that you know how you get in your own way and know what kind of practice you really want to build (not just one you think you ‘should’ want to build), it’s time to learn how to translate your clinical insight into actual words that call people to healing.

01 | IN THE COURSE…

You’ll learn foundational copywriting formulas and frameworks, which serve as containers to hold the poetic genius that emerges when you marry your clinical insight into evidence-based marketing strategy.

02 | WITH JENN…

You’re invited to attend Copy Clinic. Twice a month, Jenn and your peers will partner with you and offer direct guidance to make sure your marketing authentically represents you AND will be effective.

03 | WITHIN THE COMMUNITY…

You’ll share what you’ve written with your peers and Jenn in your Copy Consult folder. Your vulnerability and courage will be met with kind, constructive feedback intent on making sure the piece of content reveals what you have to offer to your right fit client.

Risking the discomfort of vulnerability and choosing what feedback to integrate, grounds you as you prepare to amplify your impact in…

01 | IN THE COURSE…

You’ll learn foundational copywriting formulas and frameworks, which serve as containers to hold the poetic genius that emerges when you marry your clinical insight into evidence-based marketing strategy.

02 | WITH JENN…

You’re invited to attend Copy Clinic. Twice a month, Jenn and your peers will partner with you and offer direct guidance to make sure your marketing authentically represents you AND will be effective.

03 | WITHIN THE COMMUNITY…

You’ll share what you’ve written with your peers and Jenn in your Copy Consult folder. Your vulnerability and courage will be met with kind, constructive feedback intent on making sure the piece of content reveals what you have to offer to your right fit client.

Risking the discomfort of vulnerability and choosing what feedback to integrate, grounds you as you prepare to amplify your impact in…

Marketing can only be a relationship if you actually reach out and risk connection with your ideal clients. Now that you have your content, you will share what you’ve created with the people who need to hear it most.

01 | IN THE COURSE…

You’ll learn how to increase your visibility and show up online without compromising your theoretical orientation or making promises that feel fake. By risking connection, you’ll be freed up to non-defensively evaluate your impact and make grounded decisions about how to amplify your impact.

02 | WITH JENN…

You’ll ask questions in real time–Jenn shows up twice a month for virtual office hours in Mighty Networks. You can show up live or post questions ahead of time and watch the recording at your convenience. And, sometimes when a question requires a deeper dive, you’ll be invited for a 30 minute 1:1 session with Jenn.

03 | WITHIN THE COMMUNITY…

You’ll learn from your peers’ struggles and wisdom by exploring the Community Resource Library, which contains recordings of group calls, deep dives calls, as well as a variety of other resources created either by guest experts (including members of the group) to benefit you as you continue on your marketing journey.

But what about <insert all the things you’re scared that you’re supposed to know but don’t have a clue about>...

01 | IN THE COURSE…

You’ll learn how to increase your visibility and show up online without compromising your theoretical orientation or making promises that feel fake. By risking connection, you’ll be freed up to non-defensively evaluate your impact and make grounded decisions about how to amplify your impact.

02 | WITH JENN…

You’ll ask questions in real time–Jenn shows up twice a month for virtual office hours in Mighty Networks. You can show up live or post questions ahead of time and watch the recording at your convenience. And, sometimes when a question requires a deeper dive, you’ll be invited for a 30 minute 1:1 session with Jenn.

03 | WITHIN THE COMMUNITY…

You’ll learn from your peers’ struggles and wisdom by exploring the Community Resource Library, which contains recordings of group calls, deep dives calls, as well as a variety of other resources created either by guest experts (including members of the group) to benefit you as you continue on your marketing journey.

But what about <insert all the things you’re scared that you’re supposed to know but don’t have a clue about>...

The Extras…

You didn’t really think that was all, did you?

Integrate Your Clinical Depth

Get ready for some case conceptualization, you’ll stop fretting about niching down and hone in what you’re good at: attuning to the individual.

In this minicourse, you’ll leverage all your clinical insight to get down on paper who your ideal client really is and what you need to share with them to capture their attention.

Craft Your Therapy Offer

Therapy is so much more than just a ‘service’, though I know that’s what we love to call it on our website.

In this masterclass, you’ll articulate all the things you offer your clients, in a way that is both authentic and comprehensive.

Write the Website of Your Client’s Dreams

You’ll access a masterclass for each core website page (sales/service, about, and home), along with my website templates, and suggestions for how to choose hosting, a web designer, and more!

Create Your $100K Therapy Directory Profile

You’ll learn how to create a killer profile directory that can draw in your ideal clients who are willing and able to pay your full fee, while also staying grounded in your clinical integrity.

Integrate Your Clinical Depth

Get ready for some case conceptualization, you’ll stop fretting about niching down and hone in what you’re good at: attuning to the individual.

In this minicourse, you’ll leverage all your clinical insight to get down on paper who your ideal client really is and what you need to share with them to capture their attention.

Craft Your Therapy Offer

Therapy is so much more than just a ‘service’, though I know that’s what we love to call it on our website.

In this masterclass, you’ll articulate all the things you offer your clients, in a way that is both authentic and comprehensive.

Write the Website of Your Client’s Dreams

You’ll access a masterclass for each core website page (sales/service, about, and home), along with my website templates, and suggestions for how to choose hosting, a web designer, and more!

Create Your $100K Therapy Directory Profile

You’ll learn how to create a killer profile directory that can draw in your ideal clients who are willing and able to pay your full fee, while also staying grounded in your clinical integrity.

Course

Soul
Story
Strategy

Consultant

Soul & Strategy
Copy Clinic
Ask Me Anything

COMMUNITY

Mighty Networks
Copy Consult
Resource Library

Course

Soul
Story
Strategy

Consultant

Soul & Strategy
Copy Clinic
Ask Me Anything

COMMUNITY

Mighty Networks
Copy Consult
Resource Library

EXTRAS

Integrate Your Clinical Depth Mini-Course
Create Your Therapy Offer Masterclass
Create Your $100K Therapy Directory Profile Course
Build the Website of Your Dreams Templates & Course

At least once a month I utter the words to a client or student, “...and you can change your mind in five minutes.”

Cue the deer in the headlights look.

There seems to be this weird pervasive myth that once you make a choice you can never, ever change your mind. The result is people stay stuck in indecision and don’t take the risks that move them closer to what it is they really need and want in their life.

So, I got a proposal for you. If you invest in this program, you have fourteen days to change your mind for any reason at all and get 100% of your money back.

Yes really, any reason. Though what kind of therapist would I be if I didn’t gently inquire what prompted the change (and probably also how you feel about it).

FREQUENTLY ASKED QUESTIONS

FAQ's

How do I know that Attunement Distilled is a good fit for me?

Truthfully, if you’ve made it down to the Q&As, there’s a good chance you already know whether AD is a good fit for you. But here are a couple other things to consider.

Are you intrigued and excited by the plan to work through some of your own mindset blocks and defense structures? If you’d prefer just to get to the strategy and skip over the mindset, then AD isn’t a good fit.

Do you want to learn how to write content in a way that integrates your depth and clinical insight? If you’d rather just write something and call it done, then AD isn't’ for you.

Do you want to create content with the aim to convert as many readers into clients as soon as possible, so you can just have a full caseload? Or are you willing to build your caseload a little more slowly so you can ensure that the clients you choose to work with are depth-oriented, committed long-term clients?

If it’s the latter, then AD is most definitely for you.

How is the program set up? Will I have access to everything all at once? I want to dive into ALL of this ASAP.

Whoa there Hermione Granger, I love the enthusiasm, and also as a fellow overachiever (and biter-off-of-more-than-I-can-chew), I want to suggest you take a breath and consider what the question is under that question.

You might ask yourself, “what am I wanting to prove by going through the program as quickly as possible? “

And maybe too, “what might I be avoiding by rushing through it?”

Are you scared that if you don’t make a change soon something catastrophic will happen?

Are you worried you’ll be overwhelmed and want to use your current excitement to get you through what you perceive might be really hard?

Are you just really excited and wish I would answer the question already?

Okay. I hear you. And I hope you took a moment to listen to yourself underneath the frenzy.

I want you to pace yourself in this program. When you first log in, there is a welcome module reviewing the course in its entirety.

Attunement Distilled is a multi-course feast, and like any great chef, I have suggestions of the order in which to consume it.

You’ll work through the course bit by bit, and rest assured you have as long as you need to work through the course material (it's yours for the lifetime of the course).

And you’ll have access to the community and me for twelve months (with the option to re-up your membership at the end) where you can get support and feedback that will let you dig deeper and hone your marketing prowess.

This is a lot of money for me Jenn, and there’s so much information available for free online. Why should I invest in your program instead of just trying to do it on my own?

First, let’s get the elephant in the room out of the way–I absolutely would have lost my shit about spending this kind of money early on in building my practice.

Everytime I considered investing in myself, it would cue my highly intellectualized shame spiral–”you’re so good at wasting money, why do you need to take another course/buy another book/ hire a consultant–why aren’t you smart enough to figure it out on your own? You spend so frivolously. This really is going to kick you in the ass if you don’t pull back.”

The underlying message always is, “constrict, and avoid expansion at all costs.”

So I tried to do it on my own, and honestly, that cost me so much more in terms of time, energy, and cold hard cash. Turns out my shame’s pseudo-wisdom that “it’s better to do it on your own” had more to do with my trauma history than actually being a viable business building strategy.

It’s hard to invest in yourself, isn’t it? I’m not sure the inner narrative of “you just should do it on your own” ever goes completely away (at least for me, I work on it a LOT in therapy).

All that to say, I really want to honor that this may be more money than you’ve ever spent on any kind of business building program.

If you know it's the right program for you, but you're scared to take the risk, I see you. And I want to challenge you to risk investing in yourself, whether that's by purchasing this course, finally giving yourself Fridays off, or choosing to go to therapy twice a week vs. once.

You're worth the investment. I’m rooting for you to stop skimping on yourself.

(Also, as you likely read above, I have a ‘any-reason-goes’ fourteen day return policy. So really, isn’t it worth taking a relatively small risk on yourself, just this once?)

How long do I have access to the program?

You have on-going access to this course! Which means that you can come back again and again to work through each part either when you need a refresher or are getting ready to write a new piece of content you’ve never written before.

Should we decide to shut it down or move to another platform, you will be given a minimum of three months notice, so you can download all the materials and videos.

In terms of the community (and the consultant, aka yours truly), you are in for twelve months. Some decide to stay on longer, so there is always an option to re-up if you want to stay.

FREQUENTLY ASKED QUESTIONS

FAQ's

How do I know that Attunement Distilled is a good fit for me?

Truthfully, if you’ve made it down to the Q&As, there’s a good chance you already know whether AD is a good fit for you. But here are a couple other things to consider.

Are you intrigued and excited by the plan to work through some of your own mindset blocks and defense structures? If you’d prefer just to get to the strategy and skip over the mindst, then AD isn’t a good fit.

Do you want to learn how to write content in a way that integrates your depth and clinical insight? If you’d rather just write something and call it done, then AD isn't’ for you.

Do you want to create content with the aim to convert as many readers into clients as soon as possible, so you can just have a full caseload? Or are you willing to build your caseload a little more slowly so you can ensure that the clients you choose to work with are depth-oriented, committed long-term clients?

If it’s the latter, then AD is most definitely for you.

How is the course set up? Will I have access to everything all at once? I want to dive into ALL of this ASAP.

Whoa there Hermione Granger, I love the enthusiasm, and also as a fellow overachiever (and biter-off-of-more-than-I-can-chew), I want to suggest you take a breath and consider what the question is under that question.

You might ask yourself, “what am I wanting to prove by going through the course as quickly as possible? “